Basic Black; The Essential Guide for Getting Ahead at Work (and in Life)
New York: Crown Business, 2007. 1st. Hardcover. 6.375"x9.5"; 290 pgs. First printing. Black boards with red spine and silver metallic lettering on spine. Gray paste-downs. Jacket design by Daniel Rembert; jacket photograph by Timothy Greenfield-Sanders. No marks/underlining/highlighting throughout book. Some very minor shelfwear/bending to edges of dustjacket; sticker residue on barcode/back of dustjacket. Some small scratches/scuffs to DJ spine. Spine straight and binding tight. Collectible - Fine / Near Fine. Item #3433
ISBN: 9780307351104
"No matter where you are in your career, Basic Black offers invaluable lessons that will help you land the job, promotion, or project you’re vying for. At the core of the book are Cathie’s candid, personal stories. She walks us through her decision to risk dropping a huge ad agency that handled the USA Today campaign in favor of a small boutique agency run by a wild man. (It was a smash.) She admits that her sometimes brusque style once led to a mutiny of staffers at Ms. (She learned to be more flexible in her managerial style.) She offers a clear-eyed look at what happened during the twenty-eight months between the launch and the close of the much-buzzed-about Talk magazine. And throughout, she offers fascinating glimpses of media and business personalities, such as Rupert Murdoch, Tina Brown, Frank Bennack, Vic Ganzi, former CosmoGirl! editor Atoosa Rubenstein, Bonnie Fuller, and the legendarily difficult Al Neuharth, founder of USA Today."-Goodreads.
Price: $6.00